Creative Strategy – It’s hard to choose which part of my job I love the most. The creative aspects rank at the top though from conceptual design to shoot direction. The visual is king (or should I say Queen) and I immerse myself knee-deep in connecting the dots to create a great visual story including concept development, script writing, interview question formulation, graphic design ideation and onset direction.
Production Management – My experience runs the gamut from TV commercials, corporate films, worldwide fashion photography shoots to web video production for agencies such as Edelman, Grayling and Ogilvy PR. Keen attention to detail is what makes it all run smoothly along with a dose of patience and diplomacy to help work through the kinks. Pulling together the right creative partners brings it all to fruition. I have had the good fortune to work with some very talented directors, DP’s, editors, animators and graphic designers and would love to bring them along for the ride.